See our reviews of branding, research, and communications related books from a variety of authors.
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
David A. Aaker
If you manage more than one brand, this is the book for you. Best Intel Inside case study around.
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Storytelling: Branding in Practice
Klaus Fog et al
Every organization should be telling their story to strengthen customer connections…it works.
This book tells you how.
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The Ten Faces of Innovation: IDEO’s Strategies for Defeating the Devil’s Advocate and Driving Creativity Throughout Your Organization
Thomas Kelly and Jonathan Littman
A good resource for those responsible for innovation and change in large organizations. Frank discussion about the realities of corporate culture.
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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
Scott Bedbury
If you are only going to read one brand book, this is it…we make all our employees read it. The author worked at Nike and Starbucks during their heydays.
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The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset
Ronald J. Alsop
Not new, but timely given the high profile image crises of Toyota, BP, Enbridge, and others. Brand management IS reputation management to us.
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Alina Wheeler
While not really a “complete guide” this is a good branding book for design-oriented firms, especially for the ins and outs of brand standards.
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