See our reviews of branding, research, and communications related books from a variety of authors.
|Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity|
If you manage more than one brand, this is the book for you. Best Intel Inside case study around.
|Storytelling: Branding in Practice|
Every organization should be telling their story to strengthen customer connections…it works.
This book tells you how.
|The Ten Faces of Innovation: IDEO’s Strategies for Defeating the Devil’s Advocate and Driving Creativity Throughout Your Organization|
A good resource for those responsible for innovation and change in large organizations. Frank discussion about the realities of corporate culture.
|A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century|
If you are only going to read one brand book, this is it…we make all our employees read it. The author worked at Nike and Starbucks during their heydays.
|The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset|
Not new, but timely given the high profile image crises of Toyota, BP, Enbridge, and others. Brand management IS reputation management to us.
|Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands|
While not really a “complete guide” this is a good branding book for design-oriented firms, especially for the ins and outs of brand standards.